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Hispanic-focused media programming is muy caliente. Cable operator Comcast yesterday agreed to carry two new Hispanic-run TV cable channels, joining a growing...

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Comcast latest media big to romance Latinos US News Metro Politics Swing States 2024 World News Page Six Sports NFL MLB Olympics NBA NHL College Football College Basketball WNBA Post Sports+ Sports Betting Business Personal Finance Opinion Entertainment TV Movies Music Celebrities Awards Theater Shopping Lifestyle Weird But True Health Sex & Relationships Viral Trends Human Interest Parenting Fashion & Beauty Food & Drink Travel Real Estate Alexa Media Tech Science Space Environment Wildlife Archaeology Astrology Video Photos Visual Stories Today’s Paper Covers Columnists Horoscopes Crosswords & Games Sports Odds Podcasts Careers Email Newsletters Official Store Home Delivery Tips Email New York Post Search Recommended Skip to main content Breaking News Hezbollah’s handheld radios explode in second wave of remote-detonated attacks on terror group Business Comcast latest media big to romance Latinos By Claire Atkinson Published Feb. 22, 2012, 5:00 a.m. ET Hispanic-focused media programming is muy caliente. Cable operator Comcast yesterday agreed to carry two new Hispanic-run TV cable channels, joining a growing march of media heavyweights targeting not just the $1.2 billion in advertising spent on Spanish network TV but on growing their slice of the $60 billion now spent with mainstream TV. Earlier this month, market leader Univision tied up with Disney-ABC to launch an English language 24-hour news channel. In January, News Corp. said it would launch Spanish language MundoFox, a new broadcast network in the fall. And that’s on top of several Hispanic spin-offs that currently exist, ranging from MTV’s Tr3s to ESPN Deportes. Brad Adgate, senior vice president and research chief at Horizon Media, notes, “The latest Census says one out of every six people is Hispanic. You can’t ignore it. We are already seeing the trend of the white minority in some states.” SNL Kagan estimates that Univision generated $825 million in ad revenue in 2011 while NBCUniversal’s Telemundo raked in $329 million — not including retransmission fees, which are an additional source of revenue. Hispanics number 50 million, or 16.3 percent of the nation’s population, but the Census Bureau says that by 2040, Hispanics will make up 50 percent. Hispanic spending power is expected to grow to more than $1.5 trillion by 2015, according to the University of Georgia’s Selig Center, or 15 percent of America’s total buying power. Trend lines already make for shocking ratings reports. On Friday evenings, Univision ranks behind only Fox in the advertiser-craved 18-49 year old demographic, with a 1.6 rating. The network is making inroads on other nights, too, and beats NBC on Thursdays this TV season with a 1.7 average rating, or 2.2 million viewers. NBC has an average rating of 1.6. Run by former NBCUniversal TV President Randy Falco, Univision crows that it is beating NBC on one out of every two nights this season in primetime. “Spy Kids” director Robert Rodriguez is fronting one of the new Comcast-backed channels. Called El Rey, it is scheduled to launch in January 2014. Rodriguez said Madison Avenue has been welcoming of the idea, since it targets young, second-generation viewers who are influenced equally by American and Latino culture. Rodriguez underscored the extent to which media companies want to get into the game. “Comcast set [subscription fees] at a good rate so we don’t have to accept a lot less from everyone else,” he said

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