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David Jones CEO of technology holding company The Brandtech Group shared his vision of advertising and marketing in the world where generative AI makes it personal. 04/15/2024

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Brandtech Group Founder Shares A 5-Year Vision Of GAI In Advertising - 04/15/2024

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Brandtech Group Founder Shares A 5-Year Vision Of GAI In Advertising 04/15/2024NewsCurrent StoriesMediaPost HomeToday's NewsToday's OpinionsMediaPost Week in ReviewAgencies &The Agency BusinessMediaPost's Agency DailyMADblogMEDIApsssstAccounts in ReviewOut to LaunchPeople on the MoveDigital Marketing and AdvertisingData & Programmatic InsiderPolicyBlogEmail InsiderPerformance Marketing InsiderResearchResearch IntelligencerCenter for Marketing & Media ResearchMedia Buying/PlanningMediaDailyNewsMedia InsiderPlanning & Buying InsiderMedia 3.0TelevisionTelevisionNewsDailyTVBlogTV WatchAdvanced TV InsiderPublishing & PublishersPublishers DailyPublishing InsiderBrand and Product MarketingMarketingDailyMarketing: Top of the NewsMarketing InsiderBrand InsiderBrand Insider PodcastBrand Insider: Behind the ScenesMarketing SectorsMarketing PoliticsMarketing AutomotiveMarketing RetailMarketing: CPGMarketing: D2CMarketing: QSRMarketing: Pharma & HealthEventsEvents Home2024 Events Calendar2025 Events CalendarUpcoming EventsPlanning and Buying Insider SummitSeptember 16 - 19, 2024, AustinDigital OOH Insider SummitOctober 2 - 5, 2024, AustinTV + Video Insider SummitOctober 6 - 9, 2024, AustinOMMA AwardsOctober 10, 2024, NYCBrand Insider Summit CPGNovember 17 - 20, 2024, Santa BarbaraBrand Insider Summit QSRNovember 20 - 23, 2024, Santa BarbaraMarketing: AutomotiveNovember 21, 2024, LAEmail Insider SummitDecember 8 - 11, 2024, Deer ValleyPerformance Marketing Insider SummitDecember 11 - 14, 2024, Deer ValleyBrand Insider Summit Pharma & HealthFebruary 23 - 26, 2025, Bonita SpringsPlanning & Buying AwardsApril 2, 2025, NYCRecently ConcludedData & Programmatic Insider SummitAugust 21 - 24, 2024, Lake TahoeBrand Insider Summit RetailAugust 18 - 21, 2024, Lake TahoeBrand Insider Summit RetailApril 22 - 25, 2024, AustinOutfront ForumApril 15, 2024, NYCMarketing Automotive AwardsMarch 27, 2024, NYCMore EventsAgency of the YearMarketing: PoliticsMediaPost All StarsPublishing Insider SummitAwardsAwards HomeOMMA Awards (October 10, 2024, NYC)Planning & Buying Awards (April 2, 2025, NYC)Marketing Automotive Awards (March 27, 2024, NYC)Agency of the Year (November 28, 2023, NYC)MediaPost All Stars (January 25, 2023, NYC)MembersBecome A MediaPost MemberSubscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.Join NowMember ResourcesAll Member DirectoryManage My AccountManage My SubscriptionsMoreAdditional ResourcesFeedback Loop (Comments)Job PostingsPremium ResearchMediaPost AcademyWhitepapersWebinarsAbout and ContactsAbout MediaPostContact EditorialPrivacy/TermsMedia KitSearchAdvanced Search Sign inUsernamePasswordRemember meForgot your password?RegisterAdvertiseFollowWhile other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today!If you're already a paid subscriber, please sign-in.Username   Password     Forgot?Become a free MediaPost member now to read this articleUnlimited articles every dayKeep up-to-date with media, marketing and advertising newsInvitations to exclusive industry events and researchLog in if you are already a memberUsername   Password     Forgot?Subscribe to Data & Programmatic InsiderCommentaryBrandtech Group Founder Shares A 5-Year Vision Of GAI In Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, April 15, 2024 When David Jones, CEO and founder of The Brandtech Group, a technology holding company, decided to create the word “Brandtech” to the company’s name, he did so because “adtech” had committed all the “worst sins ever possible’ in advertising and marketing.“Why would anyone want to be followed around the internet by a sneaker they had already bought?” he said. “They are not going to buy the same sneaker again, and it just shows how creepy you can get.”Generative artificial intelligence (GAI) will change all that, personalizing content and making it a lot less expensive to produce personalized everything from television commercials to online content, accor

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