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Interested in video header bidding but want to see a bit of statistics? Then, you've come to the right place. Here, we list all the interesting statistics.

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Video Header Bidding Facts And Statistics - headerbidding.co Programmatic Decoded Ad Management Digital Publishing Privacy & Transparency Resources Becoming Events Ad Tech Glossary Library Voices of Publishing Revenue Calculator Programmatic Decoded Ad Management Digital Publishing Privacy & Transparency Resources Becoming Events Ad Tech Glossary Library Voices of Publishing Header Bidding Video Header Bidding Facts And Statistics Headerbidding team Updated on: February 20, 2024 February 20, 2024 Interested in video header bidding but want to see a bit of proof first? Then, you've come to the right place. Here, we have curated and listed all the interesting statistics you need to know. Share Tweet Share Leveraging video ads to increase revenue is a powerful strategy for publishers. More people are interacting with videos today than ever before and advertisers are pouring money in this format. Canada is a great example of video’s strength where the ad spending on digital video has surpassed television.  Videos are known to have a compelling way to boost engagement, yield higher CTRs, and vCPMs. Due to this fact, some publishers are exploring video ads with the waterfall method whereas others like LittleThings have skyrocketed their ad revenue via video header bidding. For the last couple of years, many top publishers have been leveraging header bidding to boost ad revenue. But when it comes to video header bidding, the same uplift isn’t prevalent. Of course, header bidding is going to hold onto its share of the programmatic advertising, so why are publishers still lagging when it comes to video? We have compiled some intriguing statistics and facts that show how many publishers have implemented video header bidding and leveraged the benefits. Though there are a few challenges in video header bidding, benefits will bolster your confidence to get started with the technique. Note: Facts and data used in this article have been compiled by taking reference from Pubmatic’s latest report on video monetization. Table of ContentsVideo Header Bidding Adoption RateChallenges in Video Header BiddingBenefits of Video Header BiddingWhat’s Next? Video Header Bidding Adoption Rate Header bidding has been a success for both publishers and advertisers as they don’t have to sell and buy a bundle of ad impressions at a time and deal with the sequential auctions. For desktop video inventories, almost 67% of publishers use header bidding, and half of them have also planned to increase the usage in the upcoming 12 months. However, 11.70% of publishers haven’t implemented video header bidding yet. But the positive aspect is that they have planned to get started with the strategy for video ad inventories. In the case of mobile web inventories, 59% of publishers have implemented video header bidding for a year and plan to increase usage in the next 12 months. On the other hand, 25% of publishers are still confused about whether to start with it or not. However, they have planned to get started with video header bidding for mobile web inventories by the end of 2020. Header bidding is changing programmatic advertising as we know it. The ability to connect with several SSPs, ad exchanges, and ad networks in real-time is probably the biggest advantage of running header bidding on the inventories. Still why publishers are hesitant and have second thoughts about video header bidding? Challenges in Video Header Bidding Implementation: Implementation of header bidding for video inventories is quite difficult. While 31% of publishers find the implementation of video header bidding difficult for desktop, 38% of publishers find the technology extremely difficult for mobile web inventories.  In Pubmatic’s survey, 47% of publishers (who are monetizing desktop video inventories) cited that they find implementation difficult due to the lack of knowledge and skill set. Demand optimization tools: With the rapidly changing video ad formats and programmatic techniques, 49.8% of publishers face challenges to finding the right video demand optimization tools and 40.5% of publishers aren’t even able to understand the use cases of VAST/VPAID. Display header bidding isn’t as complicated as video header bidding. Publishers can simply paste the usual ad tags on the header of the web page and start running the auctions. However, in video ads, it is VAST/VPAID tags that create trouble for the publishers.   Moreover, for 46% of publishers, it is the video player compatibility that keeps them away from getting the header bidding for video ads. D

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