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Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and DigiTrust identity service. Board members/companies are listed at https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/. For more information, please visit https://iabtechlab.com.

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IAB Tech Lab - There was an unexpected error authorizing you. Please try again. Subscribe to Our Newsletter Membership Membership Types Board Membership Corporate Membership Our Members Standards All Standards Measurement Supply Chain & Foundations Addressability and PETs Advanced TV Privacy Working Groups Events News & Blog Latest News & Blogs Press Releases Member Perspectives Tools Portal Software Compliance All Compliance Programs Open Measurement Measurement Compliance Podcast Measurement Compliance Data Transparency Compliance Pricing Compliant Companies Search for: Image Slide 3The Privacy Sandbox Fit Gap Analysis is Here! Learn More About the Changes Chrome is Proposing in the Privacy Sandbox and the Potential Impacts to Your BusinessIABTL_10Y_Header_Revised_HomePageIAB_Spiders & Bots Banner-01 (1)07. Google Privacy Sandbox Task Force & Tech Lab Board AI Committee Graphic[26]Sustainability Initiative HomepageIAB Tech Lab NewIABTL_PETs_Initiatives_Building_Social-Header_IABTL-Headerimage (1)Supply_Chain_Validation_TechLab_1200x500 Latest News Tech Lab Unveils New Privacy Taxonomy IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of the IAB Tech Lab Privacy Taxonomy, now available for public... Read More Tech Lab announces updates to the GPP US National Section with the Multi-State Privacy Agreement Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced significant updates to the US National Section of the Global Privacy Platform (GPP).  ... Read More Expanding GPP Coverage: State-Specific Privacy Updates This spring we added the first batch of additional US States to the Global Privacy Platform. We want to keep the GPP ahead of these... Read More The VAST CTV Addendum 2024 is Ready for Implementation! Published: July 18, 2024 Backwards compatibility for VAST 2.0 and above to support features that enable ad serving across all TV-viewing environments The Advanced TV... Read More Events 2024 IAB Tech Lab Council Meeting Join us on September 26, 2024 for the IAB Tech Lab’s Council Meeting + Member Vote where we will discuss our 2024 releases to date...

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