www.plainlyvideos.com - Video Marketing Statistics (2024 Fresh Data)

home - domains - www.plainlyvideos.com

Goto Site

https://www.plainlyvideos.com/blog/video-marketing-statistics

Site Description

We all know how effective video is. That's why we decided to do research revolving around video marketing statistics.

Example Site Content

Video Marketing Statistics (2024 Fresh Data) Product SolutionsBy industriesPublishersCreative agenciesTech companiesReal estateBy workflowCreate videos from CSVCreate videos from articlesVideo editing APIPersonalized videosSee all solutions ResourcesTemplates gallerySuccess storiesInspiration libraryUser manualAPI documentationBlogAboutPricingBook A DemoLoginTry 14 days freeLoginBook A Demo All postsVideo Marketing Statistics (2024 Fresh Data)Table of contentsh2Example H2h3Example H3h4Example H4h5Example H5h6Example H6Video Marketing Statistics 2023ORIGINAL RESEARCHWe conducted a survey with 300+ respondents to bring you fresh insights about the way people consume video content and how marketers use video, personalization and automation.We separated the groups of marketing professionals and online consumers and consolidated our data to help you understand the power of personalized and automated videos.Many of the questions included in the survey were based on multiple selections which gave us a broader context of online consumer habits, video marketing trends, and the usage of marketing personalization & automation.⚠️ Note: Feel free to cite any of our survey statistics. We kindly ask you to link to Plainly as the source. 🛒  Videos still impacts buyer decisionsAround 51% of consumers rely on product videos to make an educated purchase decision.Video reviews are an important part of the research with almost 47% of respondents relying on them before making a purchase.Almost 91% of the respondents said that video made them buy a certain product or service in the past.📈 Video search is on the riseAfter Google (87%), YouTube is the second most used channel for researching products (63%) and TikTok is the third (25%).💡 Video marketing is becoming the normMore than 82% of marketing professionals use video in their marketing mix.🎯  Marketing personalization is not a matter of why but howPersonalized marketing improves the customer experience according to 80% of the consumers.82% of marketers rely on some type of marketing personalization.80% of marketers personalize social media ads52% of those marketers personalize email marketingMore than 90% of marketers have noticed a higher ROI thanks to personalization.Around 41% of marketers said the main thing that’s stopping them from investing in personalization is the lack of budget.Almost 64% of marketers plan to start investing in personalization in the next 6 months. The majority of them (~64%) will start by personalizing email marketing.⚡ Around 86% of marketers are aware that videos can be personalized, while 78% that you could automate video.📱 Social media is the main platform for marketing videosAlmost 46% of marketers are planning to create more social media videos in the future.Automating social media marketing is standard practice for 72% of respondents.🧲 Videos are valuable for product marketingMore than 30% of marketers use videos for product demos.More than 20% of marketers create videos for the knowledge base.​Almost 29% of marketers use videos for product announcements.Videos are also used for training employees and/or onboarding them (~40%), and for internal presentations (13%).👑 Investing in video pays offMore than 45% of marketers said they are satisfied with the ROI of video, 20% reported they are very satisfied, and 6% extremely satisfied.Almost 87% of marketing professionals plan to invest more in video in the future.💲 More than 27% of marketers invest around a third of their marketing budget into video.For around 33% of marketing professionals, a low marketing budget is the main reason why they don’t invest more in video creation.The second reason (for 29% of marketers) is the complexity of creating videos.Did you know Plainly can help you automate video creation and personalize at scale? Book a demo to learn more. Read more similar articlesAfter Effects automation: how to render infinite videos with a single templateRead moreDynamic Video Ads - Get the most out of your PPC bucksRead moreA beginner-friendly guide to bulk video creationRead moreStart automating video creation now.Try 14 days freeBook A DemoIndustriesPublishersCreative agenicesTech companiesReal estatePhoto studiosSolutionsVideos from CSVVideos from articlesPersonalized videosVideo editing APIAll solutionsResourcesBlogSuccess storiesInspiration libraryTemplates galleryUser manualAPI documentationCompanyAboutTerms Of UsePrivacy PolicyTemplater alternativeIdomoo alternativeNexrender alternativeShakr alternativeContact usA company with HQ in the UK and Serbia.UK Company - Plainly LTD (company number 14809210)Serbian Company - Plainly DOO Novi Sad© 2024 Plainly LTD All rights reserved.

Websites with similar content